Various documents from the city's archives attest that Filippo Barbero was the baker in the church of Mombercelli d'Asti (in that period, bakers made bread, cakes, biscuits, but also nougats and other sweets). The desire to start a company may have started from him.
Finally, Filippo Barbero's son, Melchiorre Barbero authorized the sale of the nougats in 1883 (which is why this is considered the official date when it comes to the birth of the company), won a series of awards for the sweets he made, and thus gained more and more fame.
Melchiorre Barbero's son, Davide Barbero took over the leadership role after him and successfully continued to grow the company, moving it to a more central location.
